Nick Lowery Books
Naked and Alone with 80,000 People
📚 60-DAY BOOK LAUNCH COMMAND CENTER
"Naked and Alone with 80,000 People" by Nick Lowery
Launch Date: March 20, 2026 | Available on Amazon (Paperback & Kindle) | Hardcover Coming via IngramSpark
🎯 CRITICAL MILESTONES
📊 THE REVENUE REALITY CHECK
Why Every Format Matters - And Why Audiobook is Non-Negotiable
REAL READER BEHAVIOR:
"I read 2-3 Kindle books per year, 2-3 print books per year...
but I listen to 20+ audiobooks every year."
— Christine (and millions of other busy people)
Paperback
Royalty: $7.80 per book
(Amazon KDP 60% royalty - $4.17 print)
• Gift purchases
• Signed copies
• Amazon exclusive
Hardcover
Royalty: $6.33 per book
(IngramSpark 55% wholesale discount)
• Libraries
• Bookstores
• Corporate gifts
Kindle
Royalty: $6.99 per book
(70% KDP Select royalty)
• Tech-savvy readers
• Impulse purchases
• Best royalty per dollar
AUDIOBOOK
Royalty: $6.00 per book
(ACX 40% exclusive)
• Commuters/multitaskers
• Podcast listeners
• Highest consumption rate
💰 REVENUE PROJECTION (YEAR 1)
💼 BONUS REVENUE STREAMS NOT INCLUDED ABOVE
Speaking Engagement Book Sales
Author copies cost ~$5.80 each
Sell at events for $20 (signed!)
Profit: $14.20 per book
50 speaking events × 25 books/event = 1,250 books
= $17,750 additional profit!
Speaking Fee Increases
Published author = higher fees
Fee increase: $2,500-$5,000 per event
Conservative: +$3,000/event
50 events × $3,000 increase
= $150,000 additional revenue!
Corporate Bulk Orders
Companies buy books for teams
Leadership development programs
Sales team motivation
10 corporate orders × 100 books = 1,000 books
= $7,800 additional royalties!
Long-Term Career Amplification
Bestselling author status = multiplier effect
• More speaking invitations
• Higher-tier event bookings
• Media appearances as expert
• Podcast tour compounds over years
Incalculable long-term value!
🎯 WHY AUDIOBOOK DOMINATES
Consumption Rate
Average reader: 2-5 print books/year
Average audiobook listener: 15-25 books/year
5x higher consumption!
Podcast Synergy
Nick doing 50+ podcast interviews
Podcast listeners = audiobook buyers
Perfect audience overlap!
Time Integration
Commutes, workouts, chores, walks
Multitasking = more books consumed
Busy people's reading solution
Monthly Credits
Most listeners use monthly Audible credits
Pre-committed to buying books
Lower purchase friction!
Nick's Voice
Author narration = authenticity
Memoir needs Nick's emotion
Can't be matched in print!
Market Growth
$2.22 billion US market
Growing 13% annually
Fastest growing book format!
⚡ THE BOTTOM LINE
WITHOUT AUDIOBOOK:
You're writing off 35% of your potential audience
You're leaving $21,000 on the table in Year 1 alone
You're ignoring the fastest-growing book format
You're missing the perfect podcast listener conversion
📅 APRIL AUDIOBOOK RECORDING IS NOT OPTIONAL.
IT'S THE DIFFERENCE BETWEEN A GOOD LAUNCH AND A GREAT ONE.
👤 NICK LOWERY
The Face of the Campaign
🔥 MAJOR ASSET: 1 MILLION Instagram followers + massive Facebook/LinkedIn reach
- Daily Instagram posts/stories to 1M followers (2-3x per day)
- Daily Facebook & LinkedIn posts leveraging reach
- Instagram Reels & TikTok short-form video (30-60 sec)
- Record podcast interviews (2-3 per week)
- Leverage NFL/White House/Harvard contacts
- Personal email outreach to VIP list
- Attend speaking engagements & book signings
- Live video sessions (Instagram Live, Facebook Live)
- Engage with comments & DMs daily (build community)
👤 DESIREE RIVERS
Operations & Scheduling Lead
- Podcast booking & scheduling coordination
- Speaking engagement logistics
- Calendar management for all campaign activities
- Track media appearances & follow-ups
- Coordinate with PR firms & booking agencies
- Manage review copies distribution
- Amazon Author Central updates
👤 CHRISTINE ELY
Publishing & Technical Lead
- IngramSpark hardcover setup & distribution
- ACX/Audible audiobook setup & distribution
- Coordinate audiobook recording (April 15-30)
- Website updates (nicklowerybook.com)
- Email marketing campaigns
- Amazon ads management & optimization
- Analytics tracking & reporting
- Book club outreach strategy
- Backend technical support
👤 SOCIAL MEDIA MANAGER
Content & Engagement Lead
- Maximize Nick's 1M Instagram following with daily content
- Create launch video for Amazon Author Page
- Post launch video to media page for press access
- Create daily social media content calendar
- Design graphics, Reels, Stories, TikToks
- Instagram Stories (3-5x daily during launch week)
- Community management & engagement across all platforms
- Hashtag strategy & trending topics
- Influencer outreach & partnerships
- Track engagement metrics & optimize
- Coordinate social media ad campaigns
- Repurpose podcast clips into short-form video
📅 60-DAY TIMELINE
WEEK 1 (March 20-26) - LAUNCH WEEK BLITZ 🚀
🎯 GOAL: Create massive sales velocity on Amazon. Get 100+ reviews. Generate media buzz.
Launch Video Production & Distribution
Record professional 2-3 minute book launch video.
TOMORROW 2:30 PM - SCHEDULED ✓
Upload to:
• Amazon Author Central video section
• Media page (nicklowerybook.com/book-launch-media-kit)
• YouTube, Instagram IGTV, Facebook
• All podcast booking submissions
Content: Book overview, 11 rejections story, call to action
Substack Account Setup & Launch
Establish Nick's Substack presence THIS WEEK:
• Create account: substack.com
• Brand with book theme (Naked and Alone)
• Write intro post: "11 Rejections Taught Me..."
• Cross-promote with book launch
• Build email subscriber list
• Link in media kit & all promotional materials
Goal: SEO presence + thought leadership platform
NFL Veterans Network Activation
Leverage NFL brotherhood for word-of-mouth:
• Personal outreach to 50+ former NFL players
• Request social media shares (Instagram, Twitter, Facebook)
• Ask for video testimonials (30-60 sec)
• Encourage them to buy + review on Amazon
• Request podcast/speaking event intros
NFL veterans = built-in influencer network!
Instagram 1M Follower Activation
Leverage 1 MILLION Instagram followers:
• Daily posts (3x per day during launch week)
• Instagram Stories (5-7x per day)
• Go Live: Launch day announcement
• Swipe-up links to Amazon (if available)
• Pin Amazon link in bio
• Create "Book Launch" Story Highlight
Personal Email Blast
Send launch email to entire personal contact list (NFL players, White House contacts, Harvard alumni, Chiefs community). Include Amazon link, request reviews.
Multi-Platform Social Media Blitz
Instagram (1M followers): 3 feed posts + 5-7 Stories daily
Facebook: 2-3 posts daily, share to all relevant groups
LinkedIn: Daily professional posts + articles
Share book excerpts, behind-the-scenes, testimonials, countdown. Engage with ALL comments/DMs.
Amazon Launch Campaign
Set up Amazon ads targeting sports memoirs, NFL keywords. Budget: $50/day. Monitor hourly for first 3 days.
Email Campaign #1
Launch week announcement to nicklowerybook.com email list. Limited-time Kindle deal ($9.99 → $4.99 for 5 days).
Media Kit Distribution
Send media kit to 100 pre-identified podcast hosts, journalists, bloggers. Follow up within 48 hours.
Launch Week Content Strategy
Instagram (1M followers): Reels, carousels, Stories, Lives
All platforms: Video clips, testimonials, quote cards
Short-form video: TikTok + Instagram Reels (30-60 sec)
Hashtags: #NakedAndAlone #NFLMemoir #RejectionIsRedirection #11Lessons #NickLowery
Goal: 1M+ impressions week 1
📺 Media Kit Page - Living Command Center
✅ ALREADY LIVE at nicklowerybook.com/book-launch-media-kit:
• 2-min video (placeholder - embedding after tomorrow's 2:30 PM recording)
• Complete book overview with 3D cover
• Nick's full bio (NFL, White House, humanitarian)
• Press photos gallery (4 images with captions)
• Interview topics (6 compelling angles)
• Testimonials (Roger Clemens + others)
• Quick stats (11 rejections, 18 years, 3 presidents)
• Contact info + booking links
• Downloadable PDF media kit
📅 ADDING AS THEY HAPPEN:
• Book tour dates/venues • Speaking events • Podcast links • Press coverage • Booking forms • Event registration • Substack articles • Video library • Amazon sales links
Purpose: This page evolves into our complete promotional hub—SEO-friendly, shareable, professional landing point for ALL media inquiries.
🎯 Secret Knock Networking Event (March 24-26)
MAJOR BOOK LAUNCH OPPORTUNITY - PERFECT TIMING!
Dates: March 24-26, 2026 (just 4 days after launch!)
Location: High-level networking event
Event info: secretknock.co
Books: Taking 100+ signed copies to sell/distribute
🔥 Why this is PERFECT timing:
• High-level entrepreneurs and influencers in attendance
• Built-in audience for resilience/rejection/success story
• Word-of-mouth amplification through attendee networks
• 100 books × $14.20 profit = $1,420 immediate revenue
• Potential corporate bulk orders from attendees
• Social media content gold (photos, testimonials, event coverage)
• Launch momentum during critical first week
Action items:
✓ Share book story during networking sessions
✓ Collect contact info for follow-up/bulk orders
✓ Get photos with attendees holding book (social proof)
✓ Live Instagram Stories throughout event
✓ Offer signed copies as networking ice-breaker
✓ Position book as leadership/resilience resource
First 3 Podcast Interviews
Record & promote first wave of podcast appearances. Target sports, business, motivation niches.
BookBub Setup
Submit book for BookBub Featured Deal (must apply 4-6 weeks in advance for future promotion).
WEEK 2 (March 27 - April 2) - PODCAST PUSH 🎙️
🎯 GOAL: Book 20 podcast interviews. Sustain Amazon momentum. Launch hardcover.
Podcast Booking Blitz
Reach out to 50+ podcasts. Target: sports, business, motivation, leadership, military/veteran, author interview shows. Book minimum 20 interviews.
🏈 NFL Veterans Network - Brotherhood Activation
LEVERAGE NFL BROTHERHOOD FOR WORD-OF-MOUTH:
• Personal outreach to 50+ former NFL players Nick knows
• Request Instagram/Twitter/Facebook shares (tag @nicklowery)
• Ask for 30-60 second video testimonials
• Encourage them to buy + leave Amazon reviews
• Request podcast/speaking event introductions
• Tap into their networks (coaches, agents, teams)
Why this matters: NFL players = built-in influencer network with loyal followings. Each share reaches thousands of engaged sports fans. This is FREE marketing with HIGH TRUST factor.
Talking points for outreach: "18 years in the NFL, 11 rejections before that. This book is about resilience, brotherhood, and what it takes to succeed under pressure. Would mean the world if you'd share it with your audience."
Bonus: Any player who posts gets tagged/thanked publicly → amplifies reach even further.
IngramSpark Hardcover Launch
Complete hardcover setup. Price at $27.95. Make available to bookstores, libraries, wholesalers. Order 200 author copies.
11 Lessons Video Series
Create professional 60-second video for each lesson (11 total).
Post schedule: Daily for 11 days starting April 1
Platforms: Instagram Reels, TikTok, YouTube Shorts, Facebook Reels
Instagram advantage: 1M followers = massive organic reach
Each video: Lesson overview + book link in bio + comments
LinkedIn Article
Publish long-form article: "What 11 Rejections Taught Me About Resilience" - drive traffic to Amazon.
Goodreads Campaign
Set up Goodreads giveaway (10 hardcover copies). Promote to build book lists and reviews.
WEEK 3 (April 3-9) - CONTACT LEVERAGE 🤝
🎯 GOAL: Leverage Nick's high-profile network. Get endorsements. Secure major podcast appearances.
White House Contact Activation
Reach out to Clinton, Bush, Reagan administration contacts. Request social media shares, potential podcast intros (Tim Ferriss, Joe Rogan connections?)
Harvard Kennedy School Network
Email Harvard alumni list, professors, Kennedy School community. Pitch to Harvard Magazine for feature story.
Chiefs Organization Outreach
Contact Chiefs PR, request feature on Chiefs.com, social media shares. Approach current players for endorsements.
Book Club Campaign
Target 100 book clubs via Goodreads, Book Movement, libraries. Offer: Nick joins via Zoom if they select the book.
Testimonial Campaign
Collect and share video testimonials from early readers. Post 2-3 per day with Amazon purchase link.
Record 5 Podcast Interviews
Focus on high-download shows in sports, business, military/veteran categories.
WEEK 4-9 DETAILS
Weeks 4-9 continue with: Media Outreach, Podcast Marathon (15-20 interviews), Contact Leverage, Speaking Tours, and Final Sprint. Full details available in complete version.
🎯 SUCCESS METRICS (60-DAY GOALS)
With 1M Instagram + massive Facebook/LinkedIn reach, these goals are VERY achievable
5,000+
Books Sold
in 60 Days
(31% of Year 1 goal)
50+
Podcast
Appearances
(Realistic with outreach)
500+
Amazon
Reviews
(10% of buyers review)
20+
Media
Features
(TV, radio, print)
10M+
Social Media
Impressions
(1M followers × 10)
500K+
Video
Views
(Instagram Reels reach)
10,000+
Email List
Subscribers
(Substack + website)
TOP 50
Amazon Sports
Memoir Rank
(With launch surge)
🚀 WHY THESE GOALS ARE REALISTIC
Even 0.5% engagement = 5,000 direct book buyers. Posts reach 100K+ people organically.
50+ former NFL players sharing = 500K+ combined reach. Word-of-mouth in sports community.
Nick already does 50+ events. Each audience = built-in book buyers. 25 books/event = 1,250 sales.
50 podcasts × 5,000 avg listeners = 250K people hearing Nick's story. Episodes live forever.
High-profile contacts = media connections. One Today Show appearance = 3M+ viewers.
5,000 in first 60 days + ongoing podcast/speaking momentum = totally achievable with this platform.
📱 INSTAGRAM DOMINATION STRATEGY
NICK'S SECRET WEAPON: 1 MILLION FOLLOWERS
Daily Content Mix
Feed Posts (1-2 daily):
• Book cover reveals
• Personal stories from the book
• NFL throwback photos
• Quote graphics from the 11 Lessons
Always: Amazon link in bio, CTA in caption
Instagram Reels (2-3 daily)
High-impact short videos:
• 30-60 second lesson excerpts
• "11 Rejections" story in parts
• Behind-the-scenes book process
• Motivational snippets
Goal: 100K+ views per Reel (leveraging 1M followers)
Instagram Stories (5-7 daily)
Keep followers engaged:
• Morning: Book countdown
• Midday: Poll/question sticker engagement
• Afternoon: Testimonial/review share
• Evening: Personal update/thank you
• Launch week: Swipe-up to Amazon (if 10K+)
Instagram Live Sessions
Weekly Lives:
• Launch day: Book reveal + Q&A
• Week 2: "11 Lessons" deep dive
• Week 4: Surprise NFL guest (leverage contacts)
• Week 6: Ask Me Anything
Promote 24 hours in advance via Stories
Engagement Strategy
Build community, not just followers:
• Reply to ALL comments (first hour)
• Answer 50+ DMs daily
• Like/comment on follower posts
• Share user-generated content
• Create book-specific hashtag: #NakedAndAloneBook
Influencer Collaboration
Leverage NFL/motivational influencers:
• Ask 10 NFL players to post about book
• Tag motivational speakers
• Share to relevant Instagram communities
• Collaborate on joint Lives
Each share = thousands of new potential buyers
🎥 VIDEO CONTENT STRATEGY
Video is the #1 conversion driver for book sales in 2026
1. Main Launch Video (2-3 min)
Professional production - WEEK 1 PRIORITY
Content:
• Nick introduces himself (30 sec)
• The 11 rejections story (60 sec)
• What readers will gain (30 sec)
• Call to action: Buy on Amazon (20 sec)
Distribution:
✓ Amazon Author Central page
✓ Media kit page (nicklowerybook.com/book-launch-media-kit)
✓ YouTube, Instagram, Facebook
✓ Send to ALL podcast hosts
✓ Email signature
✓ Social media pinned post
2. Eleven Lessons Series (60 sec each)
11 short videos, one per lesson
• Lesson 1: Rejection is Redirection
• Lesson 2: Listen to That Voice
• Lesson 3: Pressure is Privilege
• ... (all 11 lessons)
Format: Nick on camera, compelling b-roll
Post schedule: Daily for 11 days (April 1-11)
Platforms: Instagram Reels, TikTok, YouTube Shorts, Facebook Reels
3. Podcast Clip Repurposing
Every podcast = 5-10 short clips
Extract best 30-60 second moments:
• Powerful stories
• Emotional moments
• Audience laughs/reactions
• Quotable insights
Post across all platforms with:
"From my recent conversation on [Podcast Name]"
Link to Amazon in caption
4. Testimonial Videos
Video testimonials > text reviews
Request from:
• NFL players who read book
• White House colleagues
• Harvard alumni
• Early readers
Format: 30-60 second clip
"Why you should read Nick's book"
Share 2-3x per week
5. Behind-the-Scenes
Humanize the author, build connection
• Writing process montage
• First book delivery unboxing
• Signing books for readers
• Podcast interview backstage
• Speaking event preparation
Why it works: People buy from people they know
6. User-Generated Content
Encourage readers to create content
• "Show me your copy" campaign
• "Favorite lesson" shares
• Reading the book photos/videos
• Video reviews
Repost ALL UGC to Nick's channels
Creates social proof + engagement
🎧 AUDIOBOOK STRATEGY - THE MISSING 50%
51% of US adults listen to audiobooks. Without audio, you're missing HALF your potential market.
Why Audiobook is Non-Negotiable
Market Reality:
• $2.22 billion US market (2024)
• Growing 13% annually
• Surpassing ebooks in market share
• Many buyers ONLY purchase audio
• Memoirs/biographies excel in audio format
Without audiobook = leaving 30-40% of revenue on table
Perfect Synergy with Podcast Strategy
Nick is doing 50+ podcasts:
• Podcast listeners = audiobook buyers
• Already familiar with Nick's voice
• "If you enjoyed this podcast, get my audiobook on Audible"
• Natural conversion funnel
• Podcasts prime audience for audio consumption
Author Narration = Authenticity
Nick MUST narrate this himself:
• His story, his voice, his emotion
• Memoir readers want authentic connection
• 11 rejections story needs Nick's delivery
• Professional narrators can't replicate lived experience
• Marketing angle: "Nick tells his story in his own words"
Production Timeline (April 15-30)
2-Week Recording Window:
Week 1 (April 15-21):
• Set up home studio OR book professional studio
• Record Chapters 1-10 (practice first few for pacing)
Week 2 (April 22-30):
• Record Chapters 11-19
• Light editing/cleanup
Book length: ~277 pages = 8-10 hours of audio
ACX (Audiobook Creation Exchange)
Amazon's audiobook platform - ESSENTIAL
• Direct distribution to Audible, Amazon, iTunes
• ACX handles all technical requirements
• Royalty options: 40% exclusive OR 25% non-exclusive
• RECOMMENDATION: 40% exclusive (Audible dominates market)
• Free ISBN for audio provided by ACX
Cost & ROI Analysis
Investment Options:
DIY Home Studio: $500-1,000 (mic, software, acoustic treatment)
Professional Studio: $2,000-5,000 (8-10 hours recording + editing)
Expected Return:
• Audiobook price: $20-25 on Audible
• 40% royalty = $8-10 per sale
• Goal: 500 audiobook sales in first year = $4,000-5,000
• Plus LONG-TAIL sales for years
Equipment Setup (If DIY)
Minimum viable setup:
• Audio-Technica AT2020 USB mic ($100)
• Pop filter ($10)
• Audacity software (FREE)
• Quiet room + blankets for sound dampening
Professional upgrade:
• Shure SM7B mic ($400)
• Focusrite Scarlett interface ($160)
• Adobe Audition ($20/month)
Launch Strategy (June 2026)
Post-60-day audiobook launch:
• Announce via all social channels
• Email blast to full list
• Leverage podcast appearances: "Now available on Audible!"
• Audible promotional codes for early buyers
• Cross-promote with print/ebook sales
Marketing Angles
Unique selling points for audio:
• "Hear Nick's story in his own voice"
• "Perfect for your commute, workout, or downtime"
• "Narrated by the author - authentic and raw"
• "The emotion of 11 rejections comes alive in audio"
• "Listen while training - Nick's lessons during your workout"
BOTTOM LINE:
NOT having an audiobook = cutting potential sales by 30-40%
Audiobook market is $2.2 BILLION and growing 13% annually.
Nick's podcast tour will prime audiobook audience.
Memoirs perform exceptionally well in audio format.
APRIL RECORDING IS ESSENTIAL.
🌟 NICK'S HIGH-VALUE CONTACT CATEGORIES TO LEVERAGE
NFL Network
Current & former players, coaches, executives, broadcasters. Request social shares, podcast intros, endorsement quotes.
White House Connections
Clinton, Bush, Reagan administration colleagues. AmeriCorps network. Policy leaders. Request media connections.
Harvard Kennedy School
Alumni network, professors, public policy community. Pitch to Harvard publications, request speaking opportunities.
Chiefs Kingdom
Chiefs Hall of Fame, team organization, fan community, KC media. Leverage Hall of Fame status for local coverage.
📚 MARKETING RESOURCES & TOOLS
Media Kit + Launch Video
Complete promotional command center includes:
✓ 2-minute promotional video (recording 2:30 PM tomorrow)
✓ Complete book overview with 3D cover
✓ Nick's full bio (NFL, White House, humanitarian)
✓ Press photos gallery (4 high-impact images)
✓ Interview topics (6 compelling angles)
✓ Testimonials (Roger Clemens + others)
✓ Quick stats (11 rejections, 18 years NFL, 3 presidents)
✓ Contact info with direct email/booking links
✓ Downloadable PDF media kit
📝 Substack Account (SET UP THIS WEEK)
CRITICAL: Establish Nick's Substack presence
Purpose:
• Build email subscriber list
• Publish thought leadership content
• Cross-promote with book launch
• Create SEO-friendly content
• Link in ALL promotional materials
First post: "11 Rejections Taught Me..."
Frequency: Weekly during launch period
URL: nicklowery.substack.com (suggested)
Amazon Author Central
Upload launch video here! Manage author page, add photos/bio/videos, track sales, respond to reviews.
Access PortalNick's Social Media
PRIMARY ASSET:
• Instagram: 1 MILLION followers
• Facebook: Massive reach
• LinkedIn: Professional network
Post 3-5x daily during launch
Podcast Booking Services
Recommended:
• Interview Valet
• Expert Bookers
• Command Your Brand
• PodMatch (DIY platform)
Video Production Tools
For creating social content:
• CapCut (short-form editing)
• Canva Pro (graphics + video)
• InShot (mobile video editing)
• Descript (podcast clips)
Instagram Strategy
Maximize 1M followers:
• Daily Reels (2-3x)
• Stories (5-7x daily)
• Feed posts (1-2x daily)
• Lives (weekly)
• Amazon link in bio always
Hashtag Strategy
Primary tags:
#NakedAndAlone #NFLMemoir #11Lessons #NickLowery #RejectionIsRedirection #PressureIsPrivilege #ChiefsKingdom #NFLHistory #MotivationalSpeaker #Resilience
Email Marketing
Mailchimp/ConvertKit: Manage email list, create campaigns, track opens/clicks, automate follow-ups.
Target Podcast List
Sports/NFL: The Rich Eisen Show, Pardon My Take, The Herd, Dan Patrick Show
Business: How I Built This, The Tim Ferriss Show, Masters of Scale
Motivation: The School of Greatness, Impact Theory, The Ed Mylett Show
Book Club Platforms
• Goodreads Book Clubs
• Book Movement
• Local library systems
• Corporate book clubs
🎧 AUDIOBOOK PRODUCTION (CRITICAL)
51% of US adults listen to audiobooks!
Platform: ACX (Audiobook Creation Exchange) - Amazon's audiobook platform
Options:
1. Nick narrates (RECOMMENDED - authentic)
2. Professional narrator (if time-constrained)
Timeline: April 15-30 recording | June launch
Cost: $2,000-5,000 (professional studio) or DIY home setup
ROI: Audiobooks often outsell ebooks
Audiobook Market Stats
Why audiobook is essential:
• $2.22B US market (2024), up 13% YoY
• 51% of US adults have listened to one
• Fastest-growing book format
• Perfect for Nick's podcast audience
• Memoirs perform exceptionally well in audio
• Many listeners ONLY buy audiobooks
💡 BESTSELLER STRATEGIES WE'RE EMULATING
Tim Grahl Strategy
"10,000 copies in first year"
Focus on sustained promotion for 12 months, not just launch week. Keep pushing for the long tail.
Dan Pink Launch
NYT #1 Bestseller
Coordinated email surge over 5 days. Leveraged existing platform. Multiple podcast appearances per week.
James Clear "Atomic Habits"
10M+ copies sold
Started modestly but sustained promotion. Heavy emphasis on corporate bulk sales. Built community around concepts.
Podcast-First Strategy
Modern bestseller path
50-100 podcast appearances = sustainable sales pipeline. Each podcast = new audience discovering book months/years later.
⚡ IMMEDIATE NEXT STEPS - THIS WEEK
1. VIDEO RECORDING - TOMORROW 2:30 PM ✓
SCHEDULED - Christine bringing teleprompter
• Record 2-minute promotional video
• Use prepared script
• Upload immediately to:
→ Amazon Author Central
→ Media kit page
→ YouTube, Instagram, Facebook
→ All podcast pitch emails
2. CREATE SUBSTACK PAGE - THIS WEEK
CRITICAL FOUNDATION PIECE
• Set up account: substack.com
• Brand with Naked and Alone theme
• Write first post: "11 Rejections Taught Me..."
• Add to ALL promotional materials
• Link in media kit
• Build email subscriber list
Purpose: Thought leadership + SEO + subscriber growth
3. ROLLOUT & STRATEGY SESSION
TOMORROW LATE AFTERNOON/EVENING
After video recording, discuss:
• Launch timeline refinement
• Podcast outreach plan
• Substack content calendar
• NFL veterans contact list
• Week-by-week tactical assignments
• Next steps through March 20th
Goal: Everyone knows their exact role
4. MEDIA KIT PAGE UPDATES
ONGOING - EVOLVE AS LAUNCH PROGRESSES
This week add:
• Video once recorded
• Substack link once created
• Any new testimonials
Future additions:
• Book tour dates as confirmed
• Podcast appearances as they air
• Press coverage as it happens
This page is LIVING - grows with launch
THIS WEEK = FOUNDATION WEEK
Video ✓ Substack ✓ Strategy Session ✓ Media Kit Updates ✓
These four pieces unlock everything else in the 60-day plan.
Once they're done, we hit the ground running on March 20th.
🏆 THIS IS IT
This book represents years of work. Nick's story of 11 rejections, 18 years in the NFL, service to three presidents, and a life dedicated to excellence deserves the biggest launch we can give it.
We're going ALL IN for 60 days.
Every podcast booked. Every contact leveraged. Every social post optimized. Every review requested. Every speaking opportunity seized.
Let's make this memoir a bestseller.
🚀 STRATEGIC EXPANSION MODULES
Revenue Accelerators & Growth Multipliers (Weeks 3-12 & Beyond)
The 60-day launch plan above gets the book to market with massive momentum.
These additional strategies scale revenue from $281K to $500K+ in Year 1, with a path to $1M+ over 3 years.
💼 CORPORATE BULK SALES EXPANSION
BIGGEST REVENUE MULTIPLIER - One 500-book corporate order = 500 individual Amazon sales
Week 3: Build Infrastructure
- Create corporate pitch deck
- Design pricing tiers
- Develop case studies
- Build Fortune 500 target list
- Create bulk order forms
Owner: Desiree + Christine
Week 4: Outbound Blitz
- 50 calls to HR/L&D directors
- Send pitch decks (24hr)
- Follow-up warm leads
- Leverage Nick's speaking clients
- Target NFL teams (all 32)
Owner: Desiree (lead)
Weeks 5-6: Close & Scale
- Nick calls past clients
- Bundle with speaking gigs
- University adoption campaign
- Sports orgs outreach
- Negotiate large orders
Books: 10,000 copies
🎯 TOP 100 TARGET ORGANIZATIONS
Sales teams, L&D programs
Player development, coaching
MBA, sports management programs
Nike, Under Armour, Adidas
AFCA, NCAA, NAIA
FranklinCovey, Dale Carnegie
🎬 VIRAL CONTENT STRATEGY
Scale Awareness 10x Through Strategic TikTok, Instagram Reels & YouTube Content
Investment: $8,000 | Expected: 50,000+ new book buyers aware
"11 Rejections" Series
11 separate 60-90 second videos
One per rejection, posted daily
TikTok + Reels + YouTube Shorts
Total Reach: 1M+ impressions
Cost: $5,000 (production)
#My11Rejections
User-generated content challenge
People share their rejections
Weekly prize: Book + call with Nick
Total Reach: 5M+ impressions
Cost: $500 (prizes)
TikTok Domination
2-3 posts daily (Weeks 3-6)
Rejection replays, wisdom clips
Duet challenges, NFL secrets
Total Reach: 3M+ impressions
Cost: $2,000 (editing)
YouTube Evergreen
4-6 long-form videos (10-20 min)
Full rejection story, NFL secrets
SEO optimized for discovery
Total Reach: 1M+ impressions
Cost: $500 (editing)
Expected: 10M+ impressions = Exponential book awareness growth
🎯 HIGH-IMPACT MEDIA BREAKTHROUGH
Strategic PR Investment for Tier 1 Podcast & Mainstream TV Bookings
ROI: 1 Joe Rogan appearance = 10M+ listeners = 5,000+ book sales = $39,100 royalties
Decision: Week 4 based on launch momentum
What Sports PR Firm Delivers:
🎙️ TIER 1: Mega Podcasts
Armchair Expert - 5M+ listeners
SmartLess - 3M+ listeners
Tim Ferriss - 2M+ listeners
Strategy: PR firm essential
📺 TIER 2: Sports Media
Real Sports (HBO) - Profile
Pat McAfee - NFL audience
Dan Le Batard - Sports/culture
Timeline: Weeks 6-12
📰 TIER 3: Mainstream
Good Morning America - Interview
CBS This Morning - Feature
Late Night - Viral clips
Strategy: PR firm required
1 Joe Rogan = $39,100 royalties | ROI: 2.6x
3 Tier 1 shows = $117,300 potential | ROI: 7.8x
💻 DIGITAL PRODUCTS & TRAINING
High-Margin Revenue Streams Beyond Book Sales (Launch Months 5-6)
Investment: $12,000 | ROI: 15x | Timeline: Develop Month 3-4, Launch Month 5
"11 Lessons" Course
Premium online course:
• 11 video modules + workbooks
• Monthly group coaching
• Community forum access
• Certificate of completion
Goal: 100 students
Revenue: $49,700
Investment: $8,000
Corporate Training
Packaged workshops:
• Bronze: Virtual + 50 books ($5K)
• Silver: In-person + 100 ($12K)
• Gold: Multi-session + 500 ($25K)
Average: $10K per company
Revenue: $100,000
Investment: $3,000
Toolkit + Journal
For coaches/trainers:
• Speaker toolkit ($497)
• Slide decks, videos, worksheets
• "My 11 Rejections" journal
Journal: 1K × $5 = $5,000
Total: $29,850
Investment: $1,000
Investment: $12,000 | ROI: 15x | Launch: Months 5-6
📖 COMPANION BOOK: 30 DAYS IN THE ARENA
20-Day Practical Workbook - Turn Nick's Lessons Into Your Personal Transformation
"Naked and Alone with 80,000 People" tells Nick's incredible story.
"30 Days in the Arena" helps readers apply those same lessons to their own lives.
Every person who loves the main book will want this companion workbook to go deeper.
What's Inside
- 20 days of guided exercises
- Daily reflection prompts
- Action steps tied to the 11 Lessons
- Space to track your own rejections
- Goal-setting frameworks
- Pressure performance worksheets
- Personal resilience building plan
Who Needs This
- Readers who want to take action
- People working through rejection
- Athletes building mental toughness
- Leaders developing resilience
- Sales teams facing constant "no"
- Entrepreneurs pushing through barriers
- Anyone ready to go deeper
Pricing & Formats
📈 REVENUE OPPORTUNITY
Promote to everyone who buys "Naked and Alone"
If 30% of main book readers buy companion = 4,800 copies
Kindle: 2,400 × $6.99 = $16,776
🚀 MARKETING INTEGRATION
Include note in final pages directing readers to companion workbook
Email readers 2 weeks after purchase: "Ready to go deeper?"
Link both books so Amazon recommends companion
Share reader success stories using the workbook
Offer bundle: Main book + workbook for attendees
"For those who want to apply these lessons, grab the companion"
📊 INVESTMENT & ROI SUMMARY
📈 REVENUE PROGRESSION
With Strategic Additions: $500K-$700K Year 1 🚀
Year 2-3 Growth: Path to $1M+ 💎